Legal Information
Cookie Policy
Last updated: 15 June 2026
This policy explains what cookies are, which ones we use on the Heirloom Lab website, and how you can manage your preferences. We keep things as simple as possible and only use what genuinely helps us or you.
1. What Are Cookies?
Cookies are small text files that a website places on your device (computer, tablet, or phone) when you visit. They are widely used to make websites work correctly, to remember your preferences, and to give website owners basic information about how their site is being used.
Cookies do not contain or transmit personal information on their own. They work as small identifiers that allow a website to recognise your browser on a subsequent visit.
There are also similar technologies — such as web beacons, pixel tags, and local storage — that can serve comparable functions. Where we use any of these, they are covered by this policy too.
2. The Cookies We Use
We organise our cookies into three categories based on their purpose. The table below lists each category and the specific cookies or tools involved.
Strictly Necessary Cookies
These cookies are needed for the website to work. They do not require your consent because they cannot be switched off without breaking basic site functionality.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
| hl_cookie_consent | Stores your cookie consent choice so we do not show the banner on every visit. | 12 months | Heirloom Lab |
| PHPSESSID | Maintains your session state while you navigate between pages on the site. | Session | Heirloom Lab |
Analytics Cookies
These cookies help us understand how visitors use our website so we can improve it. They collect information in aggregate form — no individual is identified. We only set these with your consent.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Distinguishes users for aggregate traffic analysis. No personal identification. | 2 years | Google Analytics 4 |
| _ga_* | Maintains session state for the GA4 measurement session. | 2 years | Google Analytics 4 |
| _clck | Identifies the user for Microsoft Clarity session recordings (aggregate heatmaps only). | 1 year | Microsoft Clarity |
| _clsk | Connects page views belonging to the same Clarity session. | 1 day | Microsoft Clarity |
Marketing & Measurement Cookies
These cookies help us understand how our marketing efforts perform — for example, whether someone who saw one of our posts later visited the website. They are set only with your consent. We do not use these cookies to serve personalised advertising.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
| _fbp | Meta (Facebook) Pixel — measures page visits referred from Meta platforms to help us understand campaign reach. | 3 months | Meta Platforms |
| _uetsid | Microsoft Advertising (Bing) — helps measure the reach of campaigns shown on Microsoft networks. | 1 day | Microsoft Advertising |
| _uetvid | Microsoft Advertising — distinguishes returning visitors for aggregate reach reporting. | 16 days | Microsoft Advertising |
3. Third-Party Cookies
Some cookies on our website are set by third-party services we use — principally Google Analytics, Microsoft Clarity, and Meta Pixel (listed in the table above). These third parties have their own privacy and cookie policies which govern how they use the data they collect. We encourage you to review them:
Google Analytics / Google LLC — policies.google.com/privacy
Microsoft Clarity / Microsoft Corporation — privacy.microsoft.com
Meta Platforms Inc. — facebook.com/privacy/policy
Our website also embeds a Google Maps frame to show our studio location. If you interact with the map, Google's own cookies and data practices apply. We have no control over or responsibility for those practices.
4. Managing Your Cookie Preferences
On our website. When you first visit, a small notice invites you to accept or decline non-essential cookies. You can change your preference at any time by clearing your browser's cookies and visiting the site again — the notice will reappear.
In your browser. All modern browsers allow you to view, block, and delete cookies through their settings. The exact steps vary by browser; the links below lead to guidance from some common providers:
Google Chrome | Mozilla Firefox | Apple Safari | Microsoft Edge
Please note that blocking essential cookies may affect how parts of our website function.
Opt-out tools. You can also opt out of Google Analytics measurement across all websites using the Google Analytics Opt-out Browser Add-on. For interest-based advertising more broadly, the Your Online Choices tool provides controls for many advertising networks operating in the region.
5. Legal Basis
We set essential cookies on the basis of our legitimate interest in operating a functioning website. All other cookies are set only with your consent, given through the cookie notice when you first visit. You may withdraw consent at any time as described in Section 4 above.
Our handling of any personal data connected with cookies is also described in our Privacy Policy.
6. Changes to This Policy
We may update this Cookie Policy from time to time — for example, if we start using a new analytics service or if regulations change. The "Last updated" date at the top of this page will reflect any revision. We encourage you to review it periodically.
7. Questions?
If you have any questions about the cookies we use or how we handle your data, please contact us:
Heirloom Lab
54 Soi Lat Phrao 15, Chatuchak, Bangkok 10900, Thailand
+66 84 517 6293
Open Tue–Sat 9 am–5 pm | Sun 10 am–2 pm | Closed Monday
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